Do banks need more meeting and incentive programs to help jumpstart their life insurance sales? A recent study spearheaded by the American Council of Life Insurers suggests that they do.
For the past five years, since the Gramm-Leach-Bliley Financial Services Modernization Act became law, banks have been permitted to sell life insurance. But, the initial excitement about a new market opportunity never blossomed into robust sales. The ACLI study, "Bridging the Cultural Divide between B