Banking on the Insurance Biz

Do banks need more meeting and incentive programs to help jumpstart their life insurance sales? A recent study spearheaded by the American Council of Life Insurers suggests that they do.

For the past five years, since the Gramm-Leach-Bliley Financial Services Modernization Act became law, banks have been permitted to sell life insurance. But, the initial excitement about a new market opportunity never blossomed into robust sales. The ACLI study, "Bridging the Cultural Divide between B

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