B-THERE.COM ALIGNS WITH INDUSTRY LEADERS

Its goal relative to the association and trade show world is simple. "We want to own it," says Peggy Lee, CEO and founder of Westport, Conn.-based b-there.com (www.b-there.com), an Internet-based housing, registration, and travel provider.

Lee has announced an alliance with Arlington, Va.-based PGI Inc., an exhibition and destination management agency; and a preferred vendor agreement with iConvention.com, a Citrus Heights, Calif.-based virtual trade show provider.

B-there.com

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TAGS: Event Tech
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