Attrition An Issue for Incentives

Even now, incentive planners report dealing with concerns by spouses who travel infrequently, while others have seen families who are unwilling to let both parents be away from their children at the same time. Add to that lower numbers of qualifiers because of the tough economy, and you have the potential for some serious attrition.

Michelle Novoa, vice president of sales and marketing for ADI Meetings & Incentives in Tempe, AZ, says she’s seeing clients booking smaller rooms bloc

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