Attendee Origin Audit: A Proposal

"The room gap is happening and it's getting worse. We've got to blow up our current practices," said Christine Shimasaki, CMP, executive vice president of sales and marketing, San Diego Convention and Visitors Bureau. She spoke at a packed session about measuring hotel room pick-up on citywide conventions at the recent International Association of Convention and Visitor Bureaus annual meeting in Vancouver.

Shimasaki and her colleague, Sue Davis, director of special projects, SPIE/The

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