ASAE to Tell Its Story

Leaders often talk about the need to tell their “story” to the marketplace. Well, the American Society of Association Executives is taking the idea a step further with a new program called, “The Power of Storytelling.”

Introduced at ASAE's annual meeting, the program invites ASAE members to tell the tales of their associations, its people, and the successes they've had. Consultant Seth Kahan, ASAE's keynote speaker, believes that storytelling workshops can enrich communities and organ

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