The human senses of sight and hearing are amazingly sensitive, so make sure to test your meeting environment for potential distractions.
Pre-flight checklist: Laptop? Check! Projector? Check! Screen? Oh, we'll just use the wall. Handouts? Check! OK, let's go!
You think you've got everything covered, but have you considered potential interference the room might serve up to compete for the audience's attention? This is what I have dubbed “Architechnology,” the study of