April, American Airlines dedicated a new resource to the technology market: Alynne Hanford. Now the airline's national sales manager for high-tech and telecommunications, Hanford initiated the new post herself after eight years with American, most recently having pioneered a small business product, Business ExtrAA, which earned her the 1998 Global Sales PAAcesetter Award.

Why have a high-technology meeting specialist? The American veteran believes event managers in the up-and-coming t

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