Allied Rebrands as AlliedPRA

Destination management firm Allied International has rebranded as AlliedPRA Destination Management. The new name combines the company’s three destination management brands: PRA Destination Management, Allied Europe, and Allied Arabia.

The move follows four years under the Allied International banner. In late 2007, Allied Europe acquired PRA Destination Management, and Allied International was created as the group’s new parent company, which also encompassed Allied Arabia.


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