After the Fall

In a typical recession, alternate revenue streams like revved up new membership drives and member-retention programs could bolster declining attendance and exhibitor participation. But today’s environment isn’t hospitable to those revenue sources; as ASAE’s president and CEO Michael Olson says, "If an association’s meetings revenue is down, it’s almost certain that the association’s bottom line is down as well."

And most are down. David DuBois, CMP, president of Chicago-based Professi

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