AAHP Goes Hollywood

The American Association of Health Plans (AAHP) today announced that it is retaining Hollywood's leading talent agency, William Morris, in an effort to build bridges between health plans and the entertainment community. This is the first time an industry has forged a strategic relationship with a major Hollywood agency to reposition itself among the creative community.

"More Americans receive their health care information from Hollywood than from the nightly news, yet most groups in W

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