Hotels’ Secrets for Setting Room Rates

Yield management, more recently known as revenue management, is the main tool for strategically selling perishable inventory (such as guest rooms and meeting space) to the right customer, at the right time, and at the right price. This is the responsibility of the hotel revenue manager, who considers historical data, statistics, economic trends, anticipated events, day/month/seasonal history, holidays, and more to predict hotel occupancy and arrive at daily, weekly, monthly, and annual rev

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