Hotels’ Secrets for Setting Room Rates

Yield management, more recently known as revenue management, is the main tool for strategically selling perishable inventory (such as guest rooms and meeting space) to the right customer, at the right time, and at the right price. This is the responsibility of the hotel revenue manager, who considers historical data, statistics, economic trends, anticipated events, day/month/seasonal history, holidays, and more to predict hotel occupancy and arrive at daily, weekly, monthly, and annual rev

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.