Dynamic Pricing: New Negotiation Tactic

Dynamic Pricing: New Negotiation Tactic

Ever on the cutting edge of the planner/hotelier relationship, MGM Resorts’ Michael Dominguez is working with meeting clients on a contract idea that could solve a big problem for each side. It helps hotels maximize revenue on available rooms while helping planners avoid attendees skirting their block to chase lower room rates. The idea: dynamic pricing.
Traditionally, a meeting planner negotiates one group room rate and that’s that. However, says Dominguez, senior vice pr

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