Non-Cash Incentives: The Best and the Rest

Non-Cash Incentives: The Best and the Rest

A new survey has found that 100 percent of “best-in-class” companies use group travel and company-sponsored events to reward their sales teams.

The Aberdeen Group, a Boston-based research firm, surveyed 312 companies for its report, “Non-Cash Incentives: Best Practices to Optimize Sales Effectiveness.” The report was underwritten and distributed by the Incentive Research Foundation.

Best-in-class companies were those with the highest sales succ

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