Adventure Travel

Focus, exhilaration, intensity: Adventure is the driving force behind the fastest-growing segment of the national travel market. And the adrenaline rush that Baby Boom professionals demand from their leisure-time activities is growing as an incentive travel option, as well.

"What you've got is a bunch of Type A personalities working in the corporate world, and for incentive travel they've been getting a deck chair," says Jerry Mallett, president and founder of the Adventure Travel Soc

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