Smartphones at Meetings: The Way to Engage Attendees Now image by philcampbell at Flickr.com

Smartphones at Meetings: The Way to Engage Attendees Now

Interactive technology at events is changing by the minute, so writing an article about the latest and greatest is risky at best. But we’ll give it a go, with the help of André Mika, senior vice president, digital creative, at event marketing agency TBA Global. Hot at the moment? Location-based services and QR codes.

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Location-based services use the GPS in

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