Meeting Apps: 10 Tips from the Trenches

Meeting Apps: 10 Tips from the Trenches

Lessons learned from the launch of the conference app for Pharma Forum 2013.

With nothing to benchmark against, Logan Fleck wasn’t sure what success would look like when this year she launched the first full-featured conference app for the Pharma Forum, an annual event for pharmaceutical meeting planners co-organized by her company, the Woburn-Mass.–based Center for Business Intelligence, and MeetingsNet/medical magazine.

But now, with the three-day March conference behind her,

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