What's Hot in Merchandise?

To find out, we asked Howard Trilling, vice president of marketing for American Identity, which provides corporate identity and incentive merchandise. The company counts more than 300 of the Fortune 1000 among its clients. Here are his top trends:

  1. Peer-to-peer recognition programs

    More employees are using incentive merchandise to reward their peers. Incentive merchandise distributed by company management is expected, but receiving a gift from

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