Online Catalogs Take It to the Next Level

ONLINE CATALOGS ARE BECOMING more sophisticated. These Web-based programs offer winners the freedom to select awards without being confined to a printed catalog with a limited selection of products.

“Online programs have become much more dynamic,” confirms Brian Galonek, president of Sturbridge, Mass. — based All Star Incentive Marketing, a full-service incentive house and performance improvement company, and president of the Online Incentive Council. &l

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