New Targets: Survey Reveals Broad Goals for Merchandise and Gift Card Programs

New Targets: Survey Reveals Broad Goals for Merchandise and Gift Card Programs

In the latest survey conducted by MeetingsNet in conjunction with McLean, Va.–based Incentive Research Foundation, several trends emerged from the responses of incentive buyers, who revealed their behaviors—based on their organizations’ preferences as well as their incentive recipients’ desires—as they plan and execute programs that use merchandise and gift cards.  

The good news? Budgets for such programs are steady or on the rise and the infrastructure for obtaining merchandis

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