Gift Cards Find Their Place

From Blockbuster to Borders, Staples to Sephora: Which retailer will be next to develop a gift card?

Just ask Rich Killian, incoming president of the Incentive Marketing Association's Incentive Gift Certificate Council. “We started with 65 members in 2001, and today we have 110,” reports Killian, who, as president of RK Incentives in Orlando, also consults for major retailers that want to sell more gift cards. “Some people thought gift cards would peak, but

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