Gift Card Trends

An August 2012 focus group of gift card providers, incentive firms, and corporate end-users held by Corporate Meetings & Incentives and the Incentive Research Foundation explored what’s new in this niche. Here are some of the top findings:

Ease of use is a priority—Checks take a week or more to arrive and cost money to ship. Cards offer quickness of awards and ease of use, which makes them more attractive to administrators.

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