Electronics Top the List of Merchandise Incentives

"The latest techno wonder is always hot in the incentive market, says Karen Renk, executive director of the Incentive Marketing Association in Naperville, Ill. "I am hearing that plasma-screen TVs for very high-end programs are in demand. Flat-screens are big. Also, MP3 players are really trendy."

Michelle Smith, vice president of strategic sales at Bravanta in San Francisco, reports seeing lot of demand for digital cameras, DVD players, CD players, and flat scree

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