An event strategist knows that content is the key to a successful meeting. While the logistics are important, they are all too often prioritized over a well-run general session and breakouts. I have found the two main culprits for this to be...

Disasters can take many forms—from earthquakes and floods that damage infrastructure and halt business, to war, terrorism, cyber attacks, and pandemics, to technological failures such as power outages. The one thing they all have in common...

Make your speaker part of your marketing and education campaigns.

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Updating your sponsorship packages with the times is critical to keep your supporters happy and your attendees engaged. Terri Toennies, CMP, founding board member, Association for Women in Events, and executive vice president and general manager...

You can drown in the sea of smartphone apps and other tech tools promising to improve your work world. Which ones are, in fact, life lines for busy professionals? Dahlia El Gazzar, tech evangelist and founder of Dahlia+, has been sorting through ...

Your conference date is set, your agenda is finalized, and now it’s time to start promoting your event. Your conference communication must reach the right people and encourage them to choose to attend your event. The pressure is on...

Do you really know your attendees’ priorities and preferences? Do you know how to make use of the data that you do have? This may finally be the year to pull that data together.   “Leveraging technology to improve attendee engagement and drive...