Meeting success begins with delivering experiences that make attendees want to engage, learn, and come back the next time. To do that, you’ve got to understand your audience: what motivates them, what excites them, what makes them engage or disengage. Join MeetingsNet for a discussion of the high-level characteristics of six different attendee personas—brand fanatics, knowledge seekers, social butterflies, reluctant attendees, inspiration seekers, and tech-savvy networks—and recommendations for tailoring events to connect with what your participants value.
In this webinar, you’ll learn
• The characteristics of six common meeting attendee types
• What drives each attendee type to attend conferences
• How to make your conference more welcoming to each attendee type
Milton Rivera, American Express Meetings & Events
Sue Pelletier, Editor, MeetingsNet