Lightbulbs with tangled and untangled cords Thinkstock by Getty Images

Meeting Marketing 101: What’s in it for Me?

Christy Lamagna, CMP, CMM, CTSM, CEO at Strategic Meetings & Events, says organizers need to look at their meetings from the attendees’ perspective, and make sure they’re delivering content that gives them a reason to come to the event.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish