Innovative event marketing tactics that can be an inspiration for your next campaign, and help your brand stand out from the rest.

Start by designing meetings around what participants want to learn—not what you want to teach them.

While breakthrough technologies and new scientific discoveries tend to hog media headlines, it bears remembering that incremental changes—slight shifts in business strategy or thinking—can be every bit as powerful as revolutionary...

A new Walkabout for small vendors and other innovations are giving exhibitors more of what they want at the EB Games Vendor Show—engagement, interaction, and results.

It wasn’t easy for the Food Marketing Institute to take down its 86-year-old event, but when it did, it found new opportunities aplenty.

At its Visionary Awards in early May, the Professional Convention Management Association Education Foundation honored Phelps Hope, CMP, as Event Designer of the Year.  Hope, senior vice president, meetings & expositions, at Kellen...

Here’s a checklist of things you can do before, during, and after your events to engage your attendees and create an attention-friendly environment.

Virtual meetings pose an especially difficult challenge when it comes to etiquette. Here are some guidelines.

And you thought your meeting was steeped in immovable tradition—the British royal couple’s wedding this weekend shows you can honor tradition and still give it a modern twist.

If you had to choose how to spend your day, would you rather be at a business meeting or at Disney? Most people would pick Disney, where you get to play and have fun. As meeting professionals, we need to challenge ourselves to create experiences...