Winning Promotion: No Bones About it

It's not just a program guide, it's a marketing tool. That was one of the clever features that grabbed the panel of editors about this year's winner of MM's Top Guides Contest, the guide produced by the American Academy of Orthopaedic Surgeons (AAOS).

We were impressed with the design of the entire program package, which included a hefty but appealing Annual Meeting Proceedings and accompanying Final Program Guide, a 5-by-8-inch portable version (fig.1), packed with everything attende

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