Whose CME Is It, Anyway?

The setting is pretty common: Megagigantic Pharmaceuticals has a product to launch, and so they hire Slick Communications to set up CME activities for them. Both Megagigantic and Slick understand what's required to ensure fair and balanced presentations, so there is no problem on that account. The question remaining is what should be covered in the CME activities?

The answer is much more complex than the question. Most CMEers (e.g., providers, people from industry) will tell you that

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