Strategic Awareness: Presence of the Brand

Both continuing professional education and health care providers should look to the future. To succeed in the 21st century you must appreciate that the traditional model of conducting business is shifting, and you must shift with it. Organizations are transforming themselves from today's seller-driven business model to one that is both consumer-centric and buyer-driven.

The evolving dynamics of both health care and continuing professional education suggest an ever-increasing movement

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