Sidebar: Why Can’t Reps Distribute CME Activities?

While the overall response to the new Standards has been very positive, there is one aspect that is generating concern among CME providers. Standard 4.5 says that a provider cannot use a commercial interest as the agent providing a CME activity to learners.

"We do not want providers to build in commercial interests and sales people as the dissemination strategy," says Murray Kopelow, MD, chief executive, Accreditation Council for CME. "They are going to have to use the mail." As to wh

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