Selling by Segment

Not only can you select physicians by their CME preferences, you can also communicate with them via their preferred medium, such as direct mail.

In perhaps the understatement of the millennium (albeit, it's early), Internet analyst William E. Whyman, co-founder and president of the Precursor Group, said, at a sparsely attended keynote presentation at this year's Association for Interactive Media's Interact 2001 conference, that the worst of the dot-com implosion is probably

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