Selling CME to Women

THE PERCENTAGE OF WOMEN in the medical field continues to rise dramatically, requiring that medical meeting planners change their marketing tactics to appeal to this new and increasingly influential audience.

The traditional messages to reach high-powered male doctors might not be as effective with their female counterparts. Women, like men, want to know the key features and benefits of your meeting, but they also want to know the specifics, the deeper context, and the potentia

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