The Seller's Market Returns

With revenue up 18 percent in the first five months of 2004, Starwood Hotels & Resorts Worldwide is enjoying a “record rebound year,” said Bob Cotter, president and COO, at a Motivation Show client luncheon held in late September in Chicago. He emphasized that Starwood intends to continue to be a strong partner to planners, even as the economy shifts to a supply-demand model that hasn't been seen in the past four years.

It won't be an easy partnership for planners. Not only will t

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