Promotion Post-9/11

As of this writing, in October, travel of all sorts has been severely impacted by the fear and loathing which are among the legacies of the heinous terrorist crimes of September 11, 2001. Should this become a long-term phenomenon, marketers of CME reliant on attendees who travel by air to their programs will have to overcome the challenge as they do all challenges — by using marketing basics.

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish