Pharma's Top Collaboration Challenges

At the National Task Force on CME Provider/Industry Collaboration conference, held in October in Baltimore, CME professionals who work in the pharmaceutical industry were asked during a special session what emerging problems regarding collaboration between pharma and CME they faced.

Their top four were: lack of metrics, outcomes, and return on education in the proposals they receive; weak proposals (especially in regard to needs assessment and objectives); providers' lack of knowledge

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