Pharma Forum Focuses on Planners’ Expanding Roles

One common thread that ran through the sessions at the Third annual Pharmaceutical Meeting Planners Forum was the growing importance of meeting professionals at pharmaceutical companies, not just as logisticians, but also as strategists, marketers, and compliance gatekeepers.

Co-sponsored by Medical Meetings and the Center for Business Intelligence, the conference was the largest to date, attracting more than 900 attendees to the Philadelphia Convention Center March 26 and 27.

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