No Strings Attached

“I was doing cartwheels — I was so happy,” says Gretchen Keefer, director of program development, Medical Education Collaborative. “We were able to do it right.”

Keefer's excitement bubbles over continually as she describes her experience developing educational programming about the management of respiratory tract infections. The project, which involved 19 programs held nationwide for groups ranging from 35 to 500 attendees, was funded by Aventis Pharmaceuticals, and accredited by MEC

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