"My concern is, we do programs we think are terrific, but do they have lasting impact? How do we document [that] we have done a good job changing physician behavior? That's what the folks who fund the programs really want know."
A familiar question? It sure is. The debate over how to prove outcomes from CME and demonstrate to commercial supporters their ROI or ROE (return on education), has gone on for years, with no solid answers emerging to help providers as they develop programs fo