Measuring ROE

"My concern is, we do programs we think are terrific, but do they have lasting impact? How do we document [that] we have done a good job changing physician behavior? That's what the folks who fund the programs really want know."

A familiar question? It sure is. The debate over how to prove outcomes from CME and demonstrate to commercial supporters their ROI or ROE (return on education), has gone on for years, with no solid answers emerging to help providers as they develop programs fo

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish