Marketing Medical Meetings

Shore's Commandments for Successful Strategic Marketing

Successful marketing is first a state of mind,then a state of action.

Janus, the two-faced Roman god of beginnings, simultaneously gazed at the past and the future. The end of the year is an ideal time to be inspired by Janus, and to look back over the milestones of the past year while planning the path for the year ahead.

In looking back over the past year, managers of continuing professional education programs a

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