Jim Sweeney's Big-Picture Lessons

James H. Sweeney is a big-picture guy. When you have a title like American Dental Association Group Associate Executive Director, Business, Technical, and Meetings Services, you have to be.

Back in 1993, when it became clear that the ADA's 1988-vintage, mainframe-driven management system was headed to that big hex-dump in the sky, the ADA actually did what every organization is supposed to do when shopping for new technology: Sweeney pulled together a team, and team members sat back a

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