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Clean and Green

Leonard Karp, executive vice president and COO of Philadelphia International Medicine, wanted to market nine hospitals in the City of Brotherly Love to south-of-the-border neighbors in Brazil when he held his reverse trade mission last June. “We were focusing on the opportunities to do business,” says Karp, “so it was very important that they stay in a hotel that really showcases the city.”

He also wanted to provide a healthy meeting environment, so he tur

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