How Pharma’s New Marketing Structure Affects Meetings

Expect the evolution in pharma's sales and marketing structure to create big changes for meetings.

“In the past six months, we have seen one or two challenges in our industry,” joked Terri Breining, CMP, CMM, CEO and president of Concepts Worldwide Inc., Carlsbad, Calif., who gave the opening remarks during the Fifth Annual Pharmaceutical Meeting Management Forum.

Despite the obstacles created by the economic crisis, company mergers and layoffs, the ever-changing regulatory environment, and the ongoing scrutiny of meetings by the media, Breining urged perseverance.

“We can'

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