To launch its new device for heart failure management, Minneapolis-based Medtronic planned a two-day training for reps at a San Diego hotel. Business as usual — except that terrorists attacked the U.S. about two weeks before the launch. Medtronic imposed a travel moratorium and the meeting's organizers found themselves scrambling to come up with an alternative plan. Talk about heart failure.
In evaluating their options, Medtronic's primary goal was to preserve the program's interactiv