Going Global

The Internet opens up new international promotional opportunities that were unimaginable 10 years ago.

International CME marketing has all the challenges of the domestic variety — and then some. Lists for international direct marketing are less abundant than those for domestic. Language can be a barrier, and currency fluctuations can create problems. Direct marketing rules and regulations, postal and otherwise, are different — and in some cases less favorable. Finally, healt

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.