The Fear Effect

“IT'S A NIGHTMARE!” That's how one CME provider described the new commercial support process to me. As a reaction to the OIG pharma marketing guidance, legal and compliance departments are now directing funding procedures, disrupting long-standing relationships between sales reps and CME providers, and creating confusing, time-consuming guidelines.

Certainly there were — and still are — plenty of problems in the CME system. But fear of lawsuits and government investigation is d

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