A Drop in the Bucket?

SO THERE'S THIS WELL full of money called a pharmaceutical company's marketing department. Lots of buckets dip into that well, including those for promotion and education. After researching this issue's cover story, I can't help but wonder if the OIG-inspired separation of education from promotion within pharma companies will cause the promotional bucket to dip deeper into the well while the CME pail springs a leak.

For example, one person I spoke with recently who works with p

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