Docs Put More Credence in Medical Exhibits

Physicians are less skeptical of information received at medical exhibitions than they are of marketing from pharmaceutical field sales representatives or medical journal advertisements, according to a new study by the University of Mississippi School of Pharmacy for the Healthcare Convention and Exhibition Association.

The report—“Pharmaceutical and Medical Device Marketing Efforts: Messages Lost in Skepticism?”—was presented by the research team at HCEA’s annual meeting, held this w

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