Diversification: Leverage Your Brand

Would you risk thousands of dollars and months of investing human capital with only a 10 percent chance of success? When it comes to new program development, that's the gamble you take every time a new offering goes to market. Nine out of ten will fail. That's a fact. Some fail flat out and must be canceled. Most simply fail to hit your mission and margin objectives. Departments, organizations, relationships, and careers can all feel the negative impact.

There is insurance against thi

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