CVBs: Your New Marketing Partners

CONVENTION AND VISITORS bureaus across the country are pushing hard to attract meeting attendees, offering a wide range of services from voicemail blasts to custom Web sites — often at no or very low cost.

“Associations have become much more strategic in working through the issue of attracting membership to attend meetings,” says Brad Weaber, CMP, senior vice president of Conferon Global Services, a meeting-services company based in Twinsburg, Ohio. “More and more bureaus are r

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