Content marketing strategy graph Thinkstock by Getty Images

Content marketing strategy graph

CME Watch: Not Content with Your Marketing? Try Content.

With the pace of technology evolution and the need for savvy messaging even greater now than it was back in 2013, why are CME providers still sticking to email and direct-mail marketing—tactics that were more appropriate for 2001 than today? Here is one proven strategy—content marketing—that will help build relationships that transform into registrations.

Nearly three years ago, I wrote a piece for MeetingsNet titled Marketing CME to Today’s Clinicians. What I said then still rings true: Participation in continuing medical education is still growing, and clutter and time demands still make it hard to win the attenti

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